Cab hailing company Uber is planning to launch a new app – UberEATS, in India. As the name suggests, the app allows users to order food from the convenience of their smartphones.
Uber broke the news of bringing UberEATS to India via its official blog today. The blog post reads that the app will use the same technology as its primary ride-hailing app.
Restaurants and food chains will be partnering with Uber for its food delivery services.
Allen Penn, the Asia Pacific head of UberEATS said, “I am incredibly excited about bringing UberEATS to India. This is a significant investment, it spans multiple cities and regions, and it has the potential to change the food industry – with the push of a button – in one of the most vibrant food cultures in the world.”
Since India already has numerous food ordering apps available, UberEATS will be facing competition from the established rivals like Zomato and Swiggy.
It was recently reported that Uber is looking to expand its operations in India and open a new centre.
The centre, which is likely to come up in Bengaluru, will support Uber’s operations in South Asia since the company is developing India as a regional hub. The new centre will be Uber’s third in India, which is among its top three markets in the world.
India has already attracted $1 billion of investment from Uber. During his recent visit to the country, CEO Travis Kalanick said that the company would double its pledged investment if it sees more than five times the return.
India is not the only country that Uber is focusing on. The company has also started its operations in countries like Sri Lanka, Dhaka and Bangladesh.