Tinder Social launches in India; offers group connections
Tinder’s new feature will enable users to meet new people, create groups, and plan activities together
Tinder has announced the availability of Tinder Social in the United States, India, United Kingdom among a select other markets. Tinder Social is a new feature that will enable users to meet new people, create groups, and plan activities together. Using Tinder Social, connections can be made with groups of friends, sharing common interests and in-person experiences.
This feature was test-launched in Australia. Tinder found that users were looking for the same thing: a feature to help check out new places, plan their night, try new things, get a crowd together, make new friends and also hang out with old friends. Using Tinder Social, users in Australia organized pub crawls, attended concerts and more.
“Tinder Social is designed to make it as easy as possible to plan your night, get out into the real world and meet new people. The new feature takes the Tinder experience to a new level, offering our users more ways to expand their social circles and interact with potential matches,” said Sean Rad, CEO and co-founder of Tinder. “We believe it’s the ultimate tool for planning your next adventure.”
India is in the top 5 fastest growing market for Tinder, and its largest market in Asia.
Taru Kapoor, Head of Tinder India, said, “We’re excited to bring Tinder Social to India – this feature offers a simple, fun way for our usersto continue seeking new experiences and forging meaningful connections.”
How it works
After updating the app, Tinder users can choose to “unlock” Tinder Social to gain access to the feature. To get started, users can create a group by selecting 1-3 friends who have also chosen to opt-in. Once a group is formed, members can assign a status to their group, choosing from a variety of suggested activities like “Going to a concert tonight,” “Comedy Night,” “Girl’s night out,” or “Sunday Funday”. Tinder users can toggle Tinder Social ON and OFF by accessing their settings in-app at anytime.
If a group member of both groups swipes right, it’s a match – the groups combine and members can chat with each other until the conversation thread expires at noon the following day (in the time zone of the group creator). Users who would prefer not to be added to groups can opt out of Tinder Social through their settings and will not appear on their friends’ lists.
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