Snapchat and NBC sign a deal to create original content
Other NBC shows such as “The Tonight Show Starring Jimmy Fallon” and “Saturday Night Live” will be available on Snapchat later, NBC said. As part of the deal, NBC Universal will develop and sell advertising packages, including Snapchat’s, into its sponsorship, mobile and video offerings, the broadcaster said. This is not the first deal between the parties. It builds on NBC Universal’s Olympics Snapchat partnership with BuzzFeed to show highlights from the 2016 Olympics.
These deals show the broadcaster’s effort to woo younger audiences who are increasingly shifting to online media for their entertainment fix, ditching traditional cable services, a trend called ‘cord-cutting’. Snapchat, which has more 100 million users, is known for automatically making posts disappear after 24 hours.
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