Samsung Pay makes India debut

Samsung Pay makes India debut
NEW DELHI: Joining the ‘go digital’ bandwagon, South Korean giant Samsung on Wednesday launched Samsung Pay, the company’s flagship mobile payments service, in India.

Apart from allowing users to simply tap and ‘pay on the go’ using their registered cards, Samsung Pay has integrated digital wallet Paytm as well as the government’s Unified Payments Interface (UPI) payment system into its app.

Samsung Pay+ is an example of how we continue to push the boundaries of innovations to make life simpler and better for consumers. I am confident Samsung Pay will redefine digital payments and contribute to Digital India,” HC Hong, President and CEO, Samsung Southwest Asia, told reporters here.

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The integration of Samsung Pay with local payments solutions is in line with Samsung’s ‘Make for India’ commitment.

Payments through Samsung Pay in India+ can be accepted at all places where a physical card will work.

With its launch in India, Samsung Pay is now available in 12 global markets, including South Korea, the US, China, Spain, Singapore, Australia, Puerto Rico, Brazil, Russia, Thailand and Malaysia.
Samsung Pay partners include Axis Bank, HDFC Bank, ICICI Bank, SBI Cards, Standard Chartered Bank and Citibank and payment gateways, Visa, MasterCard and American Express.
“With Samsung Pay, we give our consumers the smartest way to make digital transactions by far,” added Asim Warsi, Senior Vice President, Mobile Business, Samsung India.
Samsung Pay will also be available on the Samsung Gear S3 smartwatch shortly, allowing users to pay with just the movement of their hand.


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