Safety features top priority for women travellers: Oyo
“Women have listed safety as the biggest determining factor while deciding on a travel destination,” according to a study done by largest hotel company Oyo.
The study was conducted among women in the age group between 18-60 across different locations in India, including Delhi, Maharashtra, Karnataka, Rajasthan, Odisha, Telangana and Madhya Pradesh.
It found that 53% respondents travelled for both work and leisure, while 37% took trips only for leisure.
About 27% respondents said they preferred travelling solo, of which 36% said they enjoyed it but 33 per cent opined that they had to opt for it because it was difficult matching schedules with friends or companions, it said.
Women ranked friends (57%) higher than family (51%) as ‘preferred travel companions’, but partners reigned supreme for them at 62%, the study said.
“About 52% reported that they liked taking impulsive trips – but interestingly more than half listed accommodation as their biggest concern,” Oyo COO Abhinav Sinha added.