Reliance Jio accuses Airtel of false campaign
NEW DELHI: Reliance Jio opened yet another front against rival Airtel as it accused the company of running a “false and misleading” campaign where the latter claims to have the fastest mobile internet speed in the country.
Jio alleged that Airtel’s campaign, based on the findings by Ookla which runs the website speedtest.net, is “incorrect” for which it has sent a legal notice to the speed-testing platform provider.
“The claim of Airtel that it is India’s fastest network is incorrect. This claim is being made by Airtel, acting in a mala fide manner in collusion with Ookla,” the company said in a complaint filed with the Advertising Standards Council of India (ASCI). The notice, sent by law firm Khaitan & Co, says that the methodology used to determine the internet speed is “completely flawed” and thus the test results are “unreliable”.
When contacted, an Airtel spokesperson said in response to a questionnaire, “Airtel has been rated as India’s fastest mobile network by Ookla — the global leader in broadband testing and web-based network diagnostic applications. This is clearly mentioned in the ad.”
Airtel said in the statement, “Ookla’s findings are based on analysis of millions of internet speed tests logged on ‘modern devices’ by customers across India using its Speedtest app. The results include all mobile tests, regardless of connection technology.” Industry analysts expect tensions to continue between the two companies as competition in the telecom business gets more intense.