PM Modi apps cash in on currency crunch
On Friday, three Modi apps were among the top 5 on Google Playstore. The official Narendra Modi app was the most downloaded one. Most of the other Modi apps were created after the demonetisation announcement on November 8, and are propaganda apps built by independent developers to cash in on the national sentiment and earn revenues through in-app advertisements. Most of these apps are free and some of these have seen more than one lakh downloads.
The official Narendra Modi app has seen more than a million downloads and the official developer is the BJP. The app has a news feed tom-tomming the government’s achievements. It has seen increased traction since the demonetisation, and especially after Modi commissioned an in-app survey to get people’s opinion on demonetisation. The survey saw more than a lakh participating.Read more ↓
There are eight different Modi apps among the top 40. Flipkart and Amazon are among the most downloaded apps on Playstore, but on Friday, these were at No. 41 and 30 respectively. Among the top 20 trending apps on Friday, nine were Modi apps. To rank trending apps, Google looks at not just downloads but also metrics like feedback, ratings and content.
The fifth placed Modi Ki Note app developer is an entity called RedMango Apps. The other apps from the developer are Find ATM and Find Cash, indicating that the developer is looking to cash in on popular themes of the month. The most recent comments from users on Modi Ki Note called the app ‘hoax’, ‘fake’, ‘stupid’ and ‘waste of time’.