Mastercard has set its eyes on India’s growing e-commerce market
“India is one of the top priorities in the region. We have increased our investments in India by over 30% in the last two years and we are going to increase it even more,” Sam Ahmed, Mastercard’s senior vice-president of marketing for Asia Pacific, told here.
Ahmed indicated that the company’s investment plans were in line with the Indian government’s “digital India” initiative and would help Indian consumers in digital payments in their daily lives.He said the company was looking at a number of digital payment innovations which were to be launched in India in future including face recognition, Masterpass and other online payment methods.Read more ↓
He said mobile penetration in India was the highest and termed it as the key to get the users’ access to such digital payment innovations.
Commenting on the flow of investments in India, Ahmed said the company was keen to support the digitisation move to help consumers understand about it.