NEW DELHI: Online travel portal MakeMyTrip witnessed growth in the holidays space after demonetisation, despite the sector as a whole getting severely impacted by the move, the company has said. “For offline players, it has been a tough quarter, but a good quarter for online platforms,” said Ranjeet Oak, chief business officer, Make-MyTrip.
“We are surprised to see customers moving online. A lot of offline players would have been impacted significantly. But, we have seen a growth post demonstration in the holidays space.”
MakeMyTrip has launched 500 new itineraries after its merger with Ibibo and will move to theme-based holiday packages this month. “We are moving to themebased holidays or categories like honeymoon holidays, adventure or family-centric holidays across all destinations. We are working with supply partners to create a deal section for holidays. Destinations like Bhutan, Kerala, Bali, Dubai and Maldives have done well for us,” Oak said.
Rajesh Magow, co-founder of MakeMyTrip, said the company aims to reduce its dependence on air booking and plans to increase the share of hotels and packages to 70% in the next 2-3 years from the current 51%.
“In financial year 2016, 75% of our hotel transactions happened through the app and standalone hotels booked on mobile increased by 453.6% yearon-year in the second quarter of the financial year 2017. We achieved very strong year-on-year growth in transactions for the hotel and packages segment, driven primarily by our standalone online hotel bookings, which represented over 90% of all segment transactions in Q2 FY17,” said Magow.Read more ↓
Magow said the average holiday frequency has also gone up due to extended weekends, and the average vacation time period is up by 10%. “More people are taking 3-4 long weekend breaks in a year and a couple of short-holidays, especially during the festive season.
Strong advance purchase, rise in travel spends, lower airfares year-round, higher spending on luxury travel experience within India and abroad by travellers, rise in solowomen travel are some of the top trends we observed during the past year,” he said.