How Much Money Facebook Gets From Selling Your Data
While Facebook’s spokespeople did not reply to our inquiries, we will offer one clarification in their defense: They do not “sell off” data, technically. They sell a service to advertisers. Looking to peddle your hemp-rope macramé vests? Facebook will happily take your money and use algorithms to serve your ads to a carefully curated subset of its users. Those with no taste perhaps. Or no arms.
As for the “worth” of your data, to derive a (very) crude estimate, one could take Facebook’s 2018 first-quarter revenue ($11.97 billion), divide by the number of active users (1.45 billion), and come up with about $8.25 per quarter, or $33 a year. But that’s not necessarily a useful calculation. In fact, it would be well nigh impossible for anyone outside the company to figure out exactly how much an individual’s data was worth, and it might be difficult even for Maestro Zuckerberg himself. That’s because users are not parceled out individually, but rather as constituents of large populations—tuba players, or owners of diabetic cats. Note, too, that not everyone’s info is equally valuable. This, of course, is no reflection on you as a person—we’re sure you’re the pride of your monastic yoga retreat—but merely accounts for the reality that some people are juicier marketing targets than others.Read more ↓
Are you a humble subsistence farmer who fashions his own footwear and ventures beyond his native village only to barter handicrafts for cloudy moonshine and used bicycle parts? Yeah, you’re worth, um—let’s just do the math here . . . approximately nothing. Thanks for playing.
“If you’re educated or wealthy, people will pay more for you,” says Rahul Telang, a faculty member at Carnegie Mellon’s CyLab Security & Privacy Institute. “If there are certain life changes going on, like you’re buying a house, or getting married, or getting divorced, or if you’re sick, all of that probably leads to more money being given to target us.”
Source by popularmechanics