How Apple has changed the game with iOS 10 and the new iPhone 7
That may seem like a very vague headline. I agree. A new operating system is supposed to change quite a bit. It’s supposed to let users experience an upgrade with their devices. Newer devices, of course, are supposed to see a shift in the way we interface with machines. But every once in a while there are some upgrades that come across as a drastic shift. Sometimes they impact the tech industry as a whole. Sometimes, they’re forgotten. Sometimes, they’re reverted back.
When Apple launched the iPhone 5s in 2013, it changed the way users interact with their smartphones. Many would call me a fan. When it happened, I thought to myself, that’s not new! Motorola created the first fingerprint scanner on a mobile device with the Atrix. I do spend some time tracking brands in the tech space, and the various products and technologies that they work on. But how many remember Motorola as the first company to have a fingerprint scanner? The point I am trying to make is, the scale and impact that Apple is able to accomplish with its devices is remarkable. Users may complain initially. Even memes to poke some fun at Apple is common.
TouchID is here to stay
I remember when the iPhone 5s was launched, there was a meme that all the fingerprint information was going to the NSA.But quiet honestly, some fun and humour aside, it didn’t quite stay as a concern with the masses. The long and momentarily ugly battle as a result of the San Bernandino case initiated a lot of cold conversations. It was evident that Apple had vehemently opposed requests for help and access to device level information.
You either love 3D Touch… or you don’t!
When 3D Touch was launched last year, it was supposed to change the way we interface with our smartphones. Did it? Let’s be honest, not really. But that wasn’t a result of the technology. It was more so due to the limited ways in which the operating system was exploiting possibilities with 3D Touch. Lastly, the responsibility of exploring 3D Touch features lie with app developers to incorporate added contextual functions. It’s like a right-click menu that you could use to reach most useful functions in the app faster, rather than initiating the app and then selecting the relevant menu. With iOS 10 the emphasis is on 3D Touch, where it is used to reveal more information from an app with a widget, which makes for quick glance and at times without the need to open the app itself.
Audio jack, sorry, but I won’t miss you!
A lot has been said about the audio jack. Again, you either love Apple or you hate Apple. You’re never indifferent to Apple. I would go on to say that I have been on the other side myself. Wondering how Apple sometimes just acts tough to present its own vision of great customer experience to the world. There have been leaks for a long time about how the audio jack would be knocked off from the iPhone. We’ve spoken earlier about how other manufacturers have done it in the past. LeEco is an example in the Android world about how a manufacturer just decided to knock off the beloved 3.5-mm audio jack on the iPhone 7.
The reactions were either of two kinds. Wow, that’s cool! I’d now enjoyed better quality music. Or, on the other hand, quite a few were bewildered wondering what they now do with the headphones they invested in. I’m glad I don’t bother too much about headphones. As a user, what you want to accomplish is listening to great quality audio. By all means, if that’s not delivered, the outrage is valid. The other concern is the possibility of losing the AirPods. Now that’s a valid concern. But soon, I saw an ad for an additional strap by Spigen that helps you not lose your AirPods. Retails for $19.99, but currently offered for $9.99. Do I need it? No definitely not! Are there better ways? Yes! The accessories industry will see immense potential in revenue. And I won’t be surprised if there’s a similar wave of accessories and products that are created for Android. That’s what impact implies. Initially there’s uproar. Soon, that’s the area the industry looks closely at.Remember when the Macbook Air was launched? The moment when Steve Jobs pulled out the slimmest laptop from an envelope? Yeah, that’s the moment I’m talking about. Many complained about the lack of an optical drive in the Macbook Air. The rest is history. Read ultrabooks.
Dual cameras, and iOS-first apps
Facebook Live, Periscope, Vine, Instagram, Prisma, Hyperlapse and Snapchat are popular apps. They’re all image centric. And they all appeared on iOS first. Now consider the possibilities with the dual camera setup on iOS. And the zoom and colour gamut capabilities that come in the iPhone 7. In addition to reviving the features in these apps that had become near redundant, the new iPhone 7 and iPhone 7 Plus has the potential to bring renewed creativity with a new wave of creative applications that harnesses imaging and video capturing abilities of the latest device.
256GB storage anyone?
Now surely when you have the capability to create rich content in high definition, storage continues to be a scarcity. Apple doesn’t support external storage for good reason. And now quite a few Android manufacturers such as OnePlus in the OnePlus 3 and LeEco don’t support external storage options.
With the iPhone 7, Apple just raised the storage bar to 256GB. That’s a lot of space, and frequent content creators, which means the youth who love selfies and recording videos frequently, will never run out of space. The catch, it all comes at a price. We’d know in the first week of October how dear it costs us all!
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