Fitbit market leader in basic bands, Apple Watch set to grow: Canalys
Fitbit continues to dominated the basic band sector in Q2 2016 with over 3.7 million shipments.
Fitbit continues to dominate the basic band sector in Q2 2016 with over 3.7 million shipments, while smartwatches saw a sluggish growth, shows data from research firm Canalys. Xiaomi was in second place, according to Canalys and its Mi band shipments stood at nearly 3 million, with Garmin coming in at number three (over 700,000 shipments).
Fitbit has seen a growth of over 36 per cent year-on-year, says the research firm. “Fitbit’s remarkable growth story has continued. It has managed to do this primarily by driving its main competitors out of business. Jawbone’s shipments, for example, will soon come to an end,” ,” said Canalys Analyst Jason Low. But he pointed out there is pressure in Fibit from smartwatches, especially if cheaper ones with better battery life become more common.
Basic bands might have seen growth in Q2, but smartwatches saw a lull period, which is line with data from other research firms like IDC. According to Canalys, Apple which is market leader, shipped only 3 million watches during the first two quarters of 2016, although the firm says Apple shipments will triple once a new Watch is launched towards the end of 2016.Read more ↓
Canalys also predicts over 7.5 million smartwatches with cellular connectivity will ship in 2016. While Apple Watch is expected to grow, Android Wear shipments are declining shows the data as there have been very few new product launches.
“Android Wear 2.0 is a major improvement for the platform, but for it to make maximum impact Google must become more directly involved with driving compelling Android Wear products,” said Analyst Daniel Matte.
On Apple Watch, he said, “Apple has also predictably struggled with the extended product cycle for its first Apple Watch. watchOS 3 meanwhile fixes the platform’s performance deficiencies by trading off battery life out of necessity. The platform should now be on course to improve its app ecosystem and increase sales.”
Canalys did not give an individual vendor break up for the smartwatch market. Earlier data from IDC had showed a 32 per cent decline in smartwatch segment, mostly due to a fall in Apple Watch’s sales numbers. IDC’s data showed smartwatch vendors shipped 3.5 million units in the second quarter of 2016, much below the 5.1 million shipments in Q2 of 2015.
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